*All ‘tea’ comes from the Camellia Sinensis plant which contains caffeine. But in the SEO game, they can quickly become your enemy. Just make sure your branding police understand that guidelines are just that-guidelines. Put those terms in your metatags and descriptions.Īs for your brand guidelines, keep them updated with your preferred terminology. Add reviews that customers have submitted that use the highly-searched terms. Write another blog that compares your competitors’ herbal tea against your superior herbal infusion creations. Write a blog about the different phraseology and why it matters (and be sure to use one of the popular keywords in the URL). They don’t have to be everywhere-they just need to be peppered around enough to be found by the Google machine. In this case, it would be “caffeine-free tea” or “herbal tea”.Įven though those phrases are like fingernails on a chalkboard to you, you’ll need to find a way to get them onto your website. Not because Google is a jerk, but because they’re serving up content that includes the words your prospects are searching for. The problem with this thinking is that you’ve got no chance in coming up anywhere near the top of Google’s search results. And you insist on using that exact terminology in all your marketing materials because you know there’s no such thing as naturally-occurring caffeine-free tea* and you’re bound to educate everyone as such. Let’s say you make dried herbal infusion products. The thing they don’t always remember is that SEO only works if you’re creating content that includes words your prospects are actually searching for-not the ones you’ve designated as your corporate lingo because someone thought they sounded sexier than the mainstream ones. Marketers know this: if you want to get found online, SEO is your cheapest option (because it’s free of media fees). Like all branding components, consistent nomenclature helps create consistency in the marketplace and among employees, so everyone is speaking the same language. Specifically, when it comes to corporate lingo and SEO.Ĭorporate lingo used to describe a company’s products and services is typically part of a company’s brand guidelines, which also includes rules around logos, graphics, photography, and voice. That’s why we have to occasionally remind our corporate marketing department friends of the importance of this balance. As an agency who uses someone else’s money to play that game, we wouldn’t even begin to create marketing art without science. When our team creates marketing art (something unique and meaningful for an audience) from which that audience gets joy (or value, in the case of marketing), I know I’ve done my job.īut without science-in the form of audience research and data analysis-the art of creating something meaningful is a crapshoot. It’s available globally, in English (US & UK) and French, for a limited time.I like marketing because it’s a delightful combination of art and science. If youre like me, you go to meetings and presentations and expressions keep popping up, which is very distracting you try to listen. Anyone who works for a large organization (or maybe even a small one) knows that certain phrases grab peoples imagination and spread through the organization. And don’t forget to update your vehicle to a Paper Airplane - otherwise known as our Interoffice Memo - to set the full office mood.Īctivate the Biz Jargon experience by visiting Waze or clicking “My Waze” in your Waze app and tap the “Drive with Biz Jargon” banner to activate. Heavy Lifting and Shaving Yaks: Corporate Lingo. Select your business-time Mood when you choose between Productive, Unproductive, All Business or Business Casual. Starting today on Waze, you’ll be able to set “Biz Jargon” as your voice navigation for some relatable (maybe too relatable ) laughs as you hear “Make a U-turn: Or what I call ‘circling back’” or “Sorry, I was on mute, are we waiting for anyone else?” Inspired by offices everywhere (both virtual and physical) the latest experience from Waze pokes fun at the people we can all become at work - acronym-slinging, jargon-parroting, catchphrase machines. Waze is here to help you brush up on your office lingo – the good, the funny and the ridiculous. As the sunny summer days come to a close, it’s time to take down your out-of-office email response, dust off your keyboard, and get back to business.
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